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Conference event apps are important, they no longer an elective afterthought. Industry Research Report 2018 states that:

 

  • 63% of event planners make use of conference event apps.
  • 72% of those planners utilize the insights collected from their apps to enhance their future events.

There is so much valuable information to gather from your attendees, however, the actual difficulty is getting those attendees to make use of your app in the first place. Now the question arises, what to do?

In order to help you out, we have listed down 6 methods to promote your conference event app for guaranteed adoption.

1. Recruit Your Speakers

Make sure you take time to introduce your app, once you are done with booking your lineup of speakers. You are advised to recruit your speakers to not only cooperate with the app themselves but to also amalgamate it into their presentations and discussions.

Event app permits you to upload the document directly to each speaker’s profile. This will enable attendees to have an easy access to the material. Another method via which speakers can engage attendees is by indulging the live polling feature into their sessions. This is done, in order to capture data during sessions or keynotes.

2. Incorporate App Download at Check-in

If you want to increase your onsite downloads, putting your event app front-and-center at your event is very important. What is an improved method to do this rather than making the app download an integral part of the check-in procedure? Post signage that stimulates attendees to download the app as they are signing in for your event. You can also teach your registration workforce to stimulate app downloads as they hand-out badges and process registration.

Make your attendees feel welcomed by going an extra mile and posting seed content within your event app’s activity stream. Post a hotel info, welcome message etc. directly to the activity stream to begin engagement and promote attendee communication.

3. Provide On-site Assistance

Another convenient method to get your event app into attendees’ hands is by giving one-on-one help to those not-so-tech-savvy clients. Elect an “App Support Team”, a set of staff members devoted to walking the conference or show floor boosting app downloads or helping with any event app questions.

4. Facilitate the Download Process

If your attendees do not have any information regarding your event app, how are they supposed to utilize it? Take the time to advertise your app both on your social media pages and event website. In addition to this, make sure that you take advantage of your complimentary promo materials and landing pages.

5. Get Creative

Only because your event is in progress does not mean you are finished with endorsing your app. Get creative and look for methods to get your app into attendees’ hands. In 2016, Nextiva Event Coordinator Lindsey Berman made the decision to endorse their event app on the back of every attendee badge. She also made the resolution to make table cards at each mobile charging station with codes or easy to scan, guaranteeing that the app was center and front at all times.

6. Prioritize Your Event App

Last but not the least, event apps are very valuable and a good method to gather data, attain attendee insight into your event and even validate Return on Investment (ROI). Our last, fantastic piece of advice is to prioritize your conference event app. Do not delay till the last minute to develop and publish your app. Having the app organized at least 60 days prior to your event gives you more time to get it in front of attendees and produce marketing campaigns around it via direct email and social media.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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