Events offer a great opportunity for businesses to promote their products and services. Those who avail the opportunity take the lead and out beat competitors. Nowadays, Augmented Reality has gained a massive hype, be it entertainment, healthcare, retail and marketing, education or military. The technology has been widely popular in trade shows and events as well.

The event planners are always looking for ways that can expand and develop offerings to the clients. AR is making all the way through to make a huge difference in how the events take place. Moreover, the old practices are being scrapped, as most of the event planners, sponsors and attendees are prone to technology and hassle-free experience.

How can AR help you as an event planner to get most out of the event and make a lasting impression?

Here is an overview of how Augmented Reality can benefit your events if you are able to utilize it for a better experience.

1. Use for Product Demos

Events are all about demonstrating your products or services. However, it is not possible for you to bring all your products to an event, due to limited space. Moreover, it might be impossible for some of the products that can’t be demonstrated at a demo, for example, an industrial machinery. AR is here to solve the problem and that is where old-fashioned event planners realize the benefit of incorporating technology.

The AR demo is more effective than giving a video demonstration, brochure or some other helping material. You can display the product in real time and show how it actually works. One of the benefits of using AR in such kind of events is an immersive experience, allowing them to view the product, as it would look in the real life.

2. Augment Your Print Materials

What happens when you go to attend an event? A person on the walkway greets you along with a print material like business card or brochure. Are you really going to invest your time in seeing that material? It is normally hard for people to skim through the print material. Everyone wants a quick solution.

With AR, the content is more interactive, dynamic and delivers more information in lesser time. By connecting these elements with AR experience, you can make a long-lasting impression and much more memorable.

You can add a flair to your event by offering people to look at brochure through a smartphone app. The images on brochure could turn into 3D models. Moreover, the text could pop up to answer questions or send messages. You can also make use of animations that can bring scenes from print material to life. Another way is to add icons that can point the users to different pages on your website or social networks.

3. Empower Sales

An event with AR experience will catch the attention of attendees. It will drive more people to your event and once they are in, it will engage them differently with AR as compared to the other offerings at the event. Moreover, people will talk more about the experience they get from your event, creating a buzz on how is different and what you are offering.

The different kind of immersive experience and offering at your event will lead you and help you stay ahead of competitors. It would result in an increase in sales and generate more leads. In the same way, you can intrigue people around your products, brand, and heighten the interest through Augmented Reality.

4. Create a Brand Story

Augmented Reality can lead your brand and the way you market differently from the traditional ones. Nowadays, brands are more focused towards creating a story that represents their brand. AR has the potential to lead the way through to offer an effective way to connect with your event attendees. People would love to download your app, show interest in your product and get relatively new experience.

5. Use for Event Planning and Operations

Augmented Reality is a great way to send proposals and give presentations. The important thing is to communicate and visualize the ideas properly, especially when it comes to the client. Think of developing a fully rendered, 4D projection of your plans for an event.

Augmented Reality could be very useful when it comes to planning a venue. It would facilitate event managers to look through different structures by adding or subtracting certain elements, without heavy lifting. In simple words, it would help event managers to have a broader perspective and view of how the venue will look like.

6. Use for Seamless Registration

Large scale events are a big hassle when it comes to registration of attendees. As many of the event apps are developed for the purpose of registration, there is still some room to improve. However, technology can never leave us in shambles and when there is Augmented Reality, registration process would not be difficult anymore.

Augmented reality can help you register guest by simply looking at them. However, there are certain limitations that would confine the use of AR in the registration process.

Conclusion

AR has revolutionary potential and the future of events will be more mesmerizing, engaging and thought-provoking through the deployment of new technologies. Let’s see how event managers adopt it in the future to offer a better experience and lead the event to success. It is certainly the thing to look for and keep an eye on to stay ahead.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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