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Planning corporate events is not every event manager’s slice of cake. Corporate events often involve celebrities, key positions of the companies hosting events, catering and technological aspects that may not be an aspect of a non-corporate event. We know that planning an event is a tough task. So, we’ve collected all the essentials needed to organize and execute the finest corporate event.

1. Define your objective:

Don’t start the planning, organizing, and executing until you clearly define your event’s objective. This is the most important step of event planning, especially corporate events. But, how to define your objective?

Well, start with answering the following questions:

a. Who will attend?

Each segment of the market has its unique needs and wants, lifestyles, demographics, etc. Most of your event decisions will be based on who you want to attend. Nail down your target audience so that you have the best chance at high customer engagement.

At a corporate event, some of the people that attend are:

  1. CEOs, CFOs, and key people in the host/guest companies
  2. Joint Ventures and Referrals
  3. Job seekers
  4. Budding entrepreneurs

This is not an exhaustive list, but merely shows the key people attendinga corporate event.

b. What’s the theme?

Don’t overlook the significance of choosing a theme for your event. No theme means no coordination between different areas and sections, and it’ll be hard for attendees to feel connected.

Event themes differ from company to company. For example, Apple’s corporate events typically have a black theme to it. In this way, have a discussion with the company to find out their type of themes.

c. How will you promote and market?

An event marketing plan is crucial for corporate event planning. When creating it, listen to the needs and wants of your potential audience.

We have already talked about it before that using Facebook, Instagram, and social media channels is a great way to promote your event. You can even run targeted ads to promote an event within a set geography.

For example, if your event is in New York and most of the attendees are coming from within the New York City, you can run targeted ads on Google and Facebook only catering to the people from New York City and adjoining areas.

d. What’s the date?

The time and day of your event are important as you don’t want it to overlap with other significant happenings in your area. Usually, the time and date are planned no less than 3 months in advance in order to confirm the venue booking.

e. What’s the purpose?

This question is all about keeping your event’s purpose in mind. Most of the corporate events are not concerned about their marketing to spend. For example, one of our clients, Dell, is not concerned about raising funds at their event. They are rather concerned about giving a top-notch overall experience to their attendees and any journalists joining their event.

2. Know the significance of networking:

Having a good relationship with suppliers, vendors, and friends is vital. You never know when you’ll need them. You must always be in search of good connections.

Unfortunately, a number of people lose golden opportunities for events, and rarely spare a few hours at a business networking event to network with like-minded people.

3. Follow the trends

The latest event marketing and management trends will always be effective in attracting your target audience. Make sure these trends are relevant to your potential audience’s way of thinking.

4. Listen actively

Listening to your clients and target audience can prove to be very fruitful. This can give you a clear idea of what should be your strategy and help you get started with your corporate event planning process.

5. Emphasize location

Prioritize the most suitable location for your event. Keep in mind these questions:

  • Is your target audience able to reach it easily?
  • Is it secure?
  • Does it have proper parking?
  • Is it easy to find?

Not fulfilling these needs will leave your event emptier than you want.

6. Make a budget

Making a budget can help with future expenditures for your event. Conduct research regarding costs that are to be incurred in the future. Also, don’t ignore small expenditures over big ones, as both have significance and equal importance.

Budgets will help you control expenditures and avoid a budget deficit.

7. Get feedback from previous attendees

Getting feedback about previous events can help you understand what things were enjoyed and what things weren’t/ things that were admired and what were not. With this, you can get a crystal-clear idea of how to spend your time, energy, and money for your next event.

Following these tactics will ensure your success in corporate event planning.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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