The event industry is often jam-packed with pressures, stress, and competition. You never know the very moment when you’ll be caught running more and more effective and detailed marketing campaigns so to break through the clutter of immense competition.

The best way to reach many potential attendees is through your event speakers who have a large pool of loyal followers. These speakers are the best online and offline influencers and they are typically eager to market the event at which they’ll be speaking.

Below are some of the ways event speakers can help with pre-marketing activities. If asked to help, speakers must be aware of the activities required of them. Give them a detailed document with certain tasks to keep them informed. Have them:

1. Share your content:

While promoting your event, focus on endorsing content you share. Ask your speakers to post, retweet, like, and share content regarding your event, as soon as you post it on Facebook, Twitter, Snapchat, LinkedIn, Google+, or your blog. With this, more people will become aware and interested in your event.

2. Stream live video about your event:

Another valuable advertising method is of live streaming video on platforms such as YouTube, Facebook, Snapchat, Instagram, or a recorded Skype call.

If you interview your speakers, followers can ask questions as the interview progresses. You can post that interview in different groups where your target audience is present and ask your speaker to share as well. Plus, exciting interviews can give your target audience a sense of great hope and satisfaction.

3. Mention your event in voicemails:

Another marketing tactic is to ask your speakers to mention your event in their voicemails, as this act can position your event in the best way possible for your target audience.

4. Post about the event on their blog:

Many speakers have their own blog and fan base. Asking for a post about your event can reach many people who may fall in your target audience. These blog posts can also answer many questions about your event.

5. Create a viral video about your event:

Have your speakers post viral videos and short clips on different online platforms like YouTube or Vimeo. This can increase the reach of your target audience in your event marketing campaign, as people love to hear from their favorite speakers.

Share these videos on your social media. Viewers love watching videos and may view these more than text posts.

6. Use hashtags for your event:

Ask your speakers to use your event’s hashtag on social media to drive traffic to your event website and social media. This can also increase the rate of lead retrieval.

7. Mention your event on the radio:

If your speakers are invited to radio shows on a regular basis, ask them to mention your event during the broadcast. Provide an effective call to action they can give to their listeners.

8. Chat on Twitter about your event:

Ask your keynote speakers to run live chats on Twitter (with your event’s hashtag as the title line) to reach their large network. Much of your potential audience could be on Twitter, so this strategy can prove to be advantageous to you. This is also a great way to ask and answer questions.

9. Include your event in email campaigns:

Have your keynote speakers to add your promotional materials and branding in their personal email marketing campaigns. Email marketing reaches many people, and these fans and followers will read your marketing materials via email.

10. Include your event in email signatures

Ask your speakers to add your events information and links in their email signature, as that can act as an excellent source of backlink for your event’s website.

If you want to reach to a larger pool of attendees and promote your event more effectively, ask your event speakers to help you out. They can leverage their audiences and followers to benefit your event.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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