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New chatting apps have played a significant role in setting innovative and new trends. As per latest statistics;

  •         2 billion users have accessed WhatsApp on monthly basis till July 2021.
  •         It is predicted that the estimated WhatsApp users will reach up to 85.8 million.

Keeping this scenario in mind, we are presenting the list of the four latest trends in the new chat apps.

  1.       Messaging Apps to Incorporate Features Aimed At Businesses

Some of the messaging apps like Facebook Messenger and Whatsapp are using their platform to incorporate features targeted at the businesses. The usage of chatbots on these platforms permits organizations to communicate directly with the consumer without applying the energy to do so. This all leads to an excellent customer experience.

Messaging plays an imperative role in resolving people issues who are unwilling to chat with brands. In this situation, brands also do not want to chat with people when it comes to simple interactions. In some situations, people do not want to attend the phone calls, even though it is traditionally the most common mode of communication. Soon, we will witness less traditional communication with the advancement of artificial intelligence and chatbot technology. It has been anticipated that this technology will continue to make progress enhanced personalized immediate communication.

  1.       Instantaneous Payments Feature Incorporated in The Messaging Apps

Websites and apps play an imperative role in giving immediate payments like PayPal. However, this feature is being incorporated in the messaging apps. This feature has enabled users to perform functions that are advantageous in their routine tasks and socialize and finances at the same time.

The recent advancement in the usage of messaging apps is the ability to make immediate payments through messaging apps. Facebook messenger and Apple both provide their users the opportunity to offer payment quickly. This technology needs a credit/debit card or bank account to make a payment. Hence, both small and large companies are moving towards a digital platform.

  1.       Communicating Between People and Devices 

There is has been a massive transformation witnessed in the messaging. At first, it was just between people but now it’s between people and devices. People now speak to their devices and this trend is growing fast. In fact, according to ComScore, one out of every six Americans has a voice-activated smart speaker. It has been mentioned that half of all searches were voice searches in 2020.

  1.       Providing Users With Higher Security and Protection

When we rely on the digital platform for communication, security must be our priority. This latest trend provides users with security encryption, privacy, and disappearing content. 

Snapchat was among the first few apps to do this. it immediately deletes photos and conversations shared between the people who are using that app. This increases security and privacy between the people. The feature of encryption provides increased security from cyber-attacks. This feature works by sending messages arranged in a random sequence. This can only be seen if you have access to a special password or key. This feature is currently incorporated by WhatsApp. In addition to this, other chat apps are also looking forward to using this feature.

Conclusion

After viewing the discussion above, it can be concluded that new chat apps have brought up a revolution in the technology world. These apps incorporate features of Artificial intelligence and chatbots to enhance customer experience. Businesses these days are incorporating these chat apps in their day-to-day activities to make their tedious tasks simple and easy. Therefore, any organization willing to incorporate new chatting apps must review these latest trends to have an overview of the challenges and advantages they are going to face as a result of all this.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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