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If you are arranging an association conference, a corporate event or tradeshow and enquiring techniques to generate sponsorship opportunities and revenue streams, then you definitely require a custom event app. Mobile event app consumption by attendees is steadily topping 50% and even 90% in recent months, at a few events. This has caused sponsors to fall over each other for the opportunity to gain exposure with them.

The chance to monetize your custom mobile event app is big, particularly with sponsors who are organizing exhibitions at your event. You are not required to become a tech savvy to do it.

Let’s talk about five simple tips to attract sponsors with your custom event app.

1. Offer Exclusive Sponsorship

Majority of the sponsors desire to be the only sheriff in town. This is because their logo will be more prominent and they are likely to get more attention. You are required to print your sponsor’s logo on every page. This will give them all the publicity they want on the app and it will be exclusive of other sponsors. However, they will have to pay a heavy price for this. This is currently the most fruitful and famous way companies adapt to sell custom event app sponsorship.

It is important for event planners to note that they should charge higher rates for less work. Relying on the size and type of your event should be able to charge between $2 and $5 per attendee. This can actually add up for a sizeable event. Majority of the event app companies with a single exclusive sponsorship are able to charge two to five time the cost of the app itself. Taking a decision to go mobile regarding attendee benefits by saving the time and energy it will take to chase down many sponsors.

2. Get Multiple Sponsors For a Lower Buy-in

You can offer each sponsor a lower cost to exhibit, just in case if you don’t have enough sponsors for your event app. A well-designed custom event app is capable of hosting various sponsors. They display rotating ads on different pages that guarantee your sponsors to get their time in the spotlight. Nevertheless, one thing to keep under consideration is a balance between usability and ads. You must guarantee that the overall look, feel and usability of the app is not interrupted by overloading each page with a number of ads. This will make users run away and reduce the consumption of your app.

3. Use Enhanced Exhibitor Listings

Exhibitors compete for attendee’s attention at every event. For this reason, they will hit at the opportunity to augment their place in your mobile listing. You can offer exhibitor improvement packages that permit them to upload their social media links and logo. They can distribute things like videos, flyers, inventory lists, PDF brochures, and product presentations. Exhibitors can also utilize your custom event app to pass around all discount codes and exclusive coupons. They have been declared a hit a majority of the customer shows. As improved listing assists in guaranteeing that an exhibitor’s both will manage to attract a crowd.

A good custom event app keeps a track record of the number of times attendees has accessed your exhibitor’s materials. This is done so they can measure ROI after the event completion.

4. Provide More Prominent Listings For Sponsors

You can give sponsors marks of distinction, in the form of a ribbon, or other colored markings on their place. This plays the role of highlighted listing in the yellow pages and it raises your sponsor’s profile with your attendees. You probably spring your sponsors to the top of the list. You must remember that normal users allocate three to four seconds scanning the page before deciding their next action. Therefore, anything higher on the list has the most chance of being visible.

5. Use Event App Notifications To Send Alerts and Updates

Your attendees will be starting their event apps regularly to circumnavigate and plan their experience. This makes the app an excellent place to provide time-sensitive declarations. If one of your sponsors is organizing an event, you can escalate the size of their audience by directing a push notification regarding when and where the event is taking place.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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