If you ask someone, what makes an event successful? You might come up with the answers such as food, venue and event management. Indeed, they are important but the core of any event’s success is dependent on speakers and the level of engagement.

Just think of it as attending a lecture where you were sound sleep because the lecturer was boring and could not gain your attention. Imagine if the same thing applies to your event. You would never touch near to attendees’ engagement and in the end; your event turns out to be a nightmare.

Speakers are the heart of any event and choosing the best one is quite daunting. When choosing the right speakers, you have to consider a lot of aspects to hit the right mark. For instance, you have to check whether the speaker has knowledge on the particular subject. Do they have the charm to impress the audience? How many events have they conducted in the past and are they compatible with the audience?

A number of factors need to be considered when picking the right speaker. Have a look at some of them.

1. Past Performance of Speaker

How to determine whether the speaker is suitable for your event or not? Simply, it’s the past performance. Imagine yourself buying a second-hand car without seeing it and paying the hefty price. The investment would end up in a nightmare. Same goes for the event speakers.

The best way to pick the right speaker is by assessing the ability to be pertinent and engaging. Look for what they have delivered in the past and how successful it was. The interaction of the speaker with the audience, their reactions and engagement are the important factors you need to consider. You can see the past videos to know, how they delivered the speech in front of an audience.

2. Have Precise Expertise

Most of the speakers have pre-made speech that they use it at every event. They use it as a tactic to engage the audience in the first instance. However, you are not going to hire those tricky speakers because you want an event to be different. The tailored presentation will always appeal the specific audience attending your event.

The speaker has to prepare a speech from scratch, no fluffs, no bullshit – tailored for a specific audience, that’s all. How can you ensure that the speaker is right for your target audience? The answer is simple; you have to look for speakers that are known for delivering a speech on a specific niche, topic or industry. If you want to further investigate, watch their past videos and have an analysis.

3. Must be Tech Savvy

Having some tech knowledge does not mean that you have to check their MIT degree. The speaker must be well versed in what equipment they are going to need such as a projector, WIFI, audio, and video system and more. Moreover, they must be well aware of how to use event engagement app to ensure seamless registration, event polling, and surveys.

Asking few requirements by the speaker is the sign of tech-savvy speaker who knows well about what is needed and how to utilize the resources. Moreover, the speaker must be able to have a strong grip on preparing and presenting PowerPoint presentation.

4. Customizing Content for Audience

The first and foremost priority of any speaker is to customize the content according to the target audience or industry. If you have picked the right speaker related to specific industry for which the event is being held, he/she may deliver the content that is appropriate and addresses the pain point.

The speaker must know the target audience, age group, education, psychographics and other such information to customize their presentation. For instance, if the event is held for the attendees related to e-commerce or freelancers, the speaker must be able to deliver the presentation accordingly.

5. Speakers Looking to Promote Your Event

As an event manager, you might have faced the challenges to promote your event and get the words out. Especially if it’s a new event with no prior record or audience will be the most difficult one to promote. However, your speaker can be helpful in pitching the right audience to promote your event and get the words out.

You can negotiate with your speaker and agree upon a price so that he/she may promote the event in his/her circle. Speakers having an excellent track record might help in gaining massive traction to pull the crowd. Imagine your event with high-ticket sales and registration without doing much.

Conclusion

Appointing a high profile speaker is the catch to get your event successful. However, finding the right one is quite a daunting task that requires effort on your side. If you are looking for the right speaker, make sure to follow the above-mentioned tips and make the right decision. Don’t be hasty with your decision and pick the right one that suits your audience and purpose of the event.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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