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Event planners have a number of responsibilities. They must get many important things accomplished in a short amount of time, including retrieving leads, gathering attendees, inviting speakers, and attracting sponsors.

So, let’s discuss how to attract sponsors. This is without a doubt one of the most important concerns for you as an event manager.

1. Keep in mind your sponsors while planning:

While planning your event, remember the real essence of corporate sponsorship. The motive behind them being your sponsors is to position their brand or product well by linking it with the purpose of your event. This may be related to sports, films, donations, or other things.

You plan an event, attract attendees, invite speakers, and choose the venue.

But, what’s most critical is choosing the right venue to attract a sponsor. Make sure you understand his needs and concerns because his purpose of sponsoring your event is marketing his product or brand, and nothing else.

Consult your sponsor before choosing a venue for your event.

2. Identify your assets:

Identify the perfect areas the sponsor can utilize for marketing and promotion. These may include:

  • Banners placed at the entrance
  • Logos positioned on the stationary and table cards
  • Advertisement boards placed at the stage
  • T-shirts on volunteers
  • If you don’t have those perfect places, try creating them, because without them your chances of sponsorship are slim.

3. Count impressions:

Your sponsor is concerned with following things:

  • The number of people viewing their logo
  • Information about these people (demographics, etc.)
  • Media coverage of your event

Consider the demographics of your target audience and make sure they’re compatible with your sponsor’s brand. This will help you secure your sponsor.

Your sponsor will also be concerned about the media coverage that your event will be receiving. The main concern of the company when buying sponsorship is to get as many eyes of their prospective clients on their brand and products and increase their brand awareness.

4. Research before sending queries:

Before asking a sponsor to join your event, conduct research about that sponsor, their missions statement, and brand details.

There are many potential sponsors out there with a large marketing budget that need to market as much as they can, i.e. through public relations, direct marketing, maintaining good community relationships, etc. Start-ups are also good prospects as they aim to gain much of the market share as well as increase their clientele.

Make sure to contact those who have your attendees as their target market. They will see the benefit of sponsoring you and attracting your attendees.

5. Conduct a discovery session:

After making a list of your prospective sponsors, call each one to tell them about your event. Some companies may have a person who deals with sponsorship decisions. Convey to them all the required information regarding your event so that they can make their sponsorship decision.

Hold discovery meetings with them to learn about their concerns and needs when considering sponsoring an event.

6. Send a written proposal:

When you want to pursue your sponsor, write them a written proposal that highlights the important information in which your sponsor may be interested. This may include:

  • Number of impressions they will be receiving
  • Demographics of your attendees
  • Media coverage that you will be receiving etc.

These can act as a perfect call-to-action if they want to sponsor you.

If you are searching for sponsorship for your events, follow these points. For more information about the event management business, visit our other blog posts.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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