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Events are successful only if you are able to drive enough engagement throughout the session. From start until the end, event planners have to come up with a strategic and unique approach to make an event engaging. Even if you have spent hugely on selecting a great venue, opted for scrumptious buffet and called on great speakers, the probability of driving engagement among attendees is quite challenging.

According to EVP of Marketworks, David Saef, “Events are the critical part of any brand’s marketing plan because face to face is the best way to engage a brand’s current and prospective customers”.

The audience engagement means a lot in making your event interactive and fun to help brand’s growth. As an event manager, you need to maximize attendee engagement from the moment you invite your guests. Utilize technological resources at maximum level to increase participation, in order to convert engagement and increase leads.

In simple words, your events need to be outstanding in all perspectives and deliver a clear value. How to ensure maximum engagement during an event is the biggest question every event manager asks. Here are some of the ways you can incorporate in order to get maximum engagement.

Give a Demo of Your Product

Make use of technology as much as possible to attain maximum level of engagement. Touch screens, for instance, can be helpful in this scenario. It allows the attendee to collaborate with your content instead of listening and watching.

Touch technology proves to be a perfect exhibitor to display your products and demonstrate apps. Moreover, it can be helpful in explaining complex processes that can’t be shown without a live demo. To enhance user experience and maximize engagement, you can make use of touch video walls to open up the opportunity for group presentations.

Mobile Apps with Customized Event Content

Gone are the days when people were handed out with pamphlets, brochures and event agenda to guide them through the event. Mobile apps for events have replaced those traditional ways and made it much easier for attendees to follow the agenda. The event mobile app must include the following:

  • Features to ease the interaction with fellow event participants
  • Real-time updates, displaying the current event information, session details, and speakers
  • Social network integration to make sharing easy
  • Maps to display the current venue and point of interests

Mobile app needs to be user-friendly and contains every element that will help attendees make their event flawless and comfortable.

Use Augmented Reality at Booth

Augmented Reality is a game changer when it comes to events and trade shows. For instance, you can engage guest by asking them to hunt for a hidden object or some other similar activity. You can also hire a developer to develop a VR game that relates to your event.

With so many possibilities you can incorporate VR and AR to add a fun factor to the event. Make sure, whatever you develop, it closely relates to the interest of the attendees and the purpose of your event.

Interactive Sessions and Persuasive Speakers

The event is incomplete without having first-class speakers and thought-provoking sessions. In fact, people are here at your event to learn, share experience and network. If the event were missing any of these elements, no one would be interested in attending your event.

Make sure to manage informative sessions and invite well-renowned speakers. Moreover, do some social sharing and share some videos of past presentation held by the speakers. You will increase the chances of getting more attendees interested in your event.

Polling and Surveys

You never know, how the event is going and what are the things that need to be improved. Polling and surveys through event mobile app help you gather data and informs you of what is working, what is liked or disliked and what can be further improved.

Moreover, creating a live poll during the event can help you make your sessions interactive. It also helps marketers to collect useful data, which can be leveraged in the future events to make them relevant.

Gamification

Gamification is not a new concept, yet it has been very popular in events and conferences. App leaderboard is a unique way to drive adoption rate and engagement. Attendees are given points and awards to complete challenges and you have a chance to make them explore your app.

Moreover, you can also provide a platform for social engagement to engage them before the event has begun. If you offer some prizes for scoring high and completing a number of specific challenges, you can surely drive your event to a completely new level.

Microblogging

Microblogging at events is also one way to boost engagement. Microblogging is somewhat different from traditional blogging. As you may know that traditional blogging contains lengthy pieces, while microblogging incorporates different mediums like Snapchat, Twitter, and Facebook. The content is short followed by real-time images.

Microblogging has gained popularity due to its ability to engage the audience in minimum time. Your social media followers can engage, interact and share ideas about the event. The platform helps you pass valuable information to the companies, attendees, and clients. It also helps those who were not able to attend your event. Before you start microblogging as a tool to engage your attendees, make sure to inform them beforehand.

Give Special Perks

Your attendees must be complemented with some giveaways and special perks. You can offer attendees with perks like a free consultation about your product, free dinner, a printed mug and special discount on your product. These perks are meant to develop interest and force the attendees to learn more about your product. Moreover, you can offer gifts to those who took part in various activities both on the app and off the app.

Event Photo Session Booth

Attendees are interested in sharing their experience online with friends and peers. If you create a photo booth and ask every attendee to get their pictures clicked at the end of the event, you have done something to boost engagement.

Think out of the box and develop a cool social media photo booth to inspire and promote your brand. Boost your efforts through leveraging social media wall, VR/AR elements, and gamification.

Conclusion

There are several ways to keep the attendees engaged throughout the event. The more you think out of the box and understand the nature of attendees, the better results will be. Have an epic event engagement by following the above tips to benefit attendees and yourself.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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