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Being an event marketer is a really precarious task requiring extreme levels of perfection. Event marketing isn’t hard and you probably won’t even need to break the bank.

With that being said, you need to be choosy about the platforms, budget and overall creatives for the right audience. It all boils down to strategic planning and implementation.

As an event manager, you are dealing with a type of business function that is highly dynamic and ever-changing.

The use of mobile apps was not the norm 10 years ago, but today, it has become a need. Facebook and social media were also virtually non-existent a decade ago, but today you cannot promote your event without relying on online mediums. This is because digital marketing is highly measurable in terms of results.

As an event marketer, you are probably looking for the best bang for the buck, so here you go with the 10 most essential qualities of an event marketer:

1. They have great business management skills:

First things first, event marketers are the preeminent and leading face for any event as they are the ones representing their companies. Here are some of the tasks that will enhance your business management skills:

  • Scrutinising the problem
  • Verbal and nonverbal communication
  • Elementary quantifiable skills
  • Dealing with decision-making process
  • Achieving results in team

Perfection comes with time and we know that nobody is perfect. But to become a better event marketer, you need to get a good grip on the aforementioned skills.

2. They are extraordinary observers:

Experienced event marketers have a habit of keenly observing the behavior of their customers and target attendees.

They are always apprehensive about the things, activities, likings, and disliking of their attendees and dealings of the competitors in the market. In short, event marketers are greatly obsessed with the market trends and target audience’s needs and wants accordingly.

That doesn’t mean you become Sherlock Holmes, but observe how your target market behaves and see what they like and dislike. You would want to, at times, reach out to them, understand their needs, and provide services accordingly.

3. They are always curious:

Be curious. That is one way you will enhance your observation.

If you are not curious, you will not learn about what your attendees demand.

4. Event Marketers are great salespeople:

If you are a talented marketer, then you can easily sell ice to Eskimos or perhaps even sea water to people taking a stroll on the beach!

It is very erroneous to think that one is an event Marketer but he isn’t a good sales personnel. So you must keep in mind, that art of selling never gets old and you should always keep yourself updated.

Whatever may be the reason of an event, whether it be for a fund-raising, product promotion, service subscription, or social service, event marketers are always behind the scenes as the backbone of the sales process.

Hence, you should utilize your selling skills to increase event app adoption rate as well as help stalls in selling their services.

5. Event Marketers have their ego under control

It is the human nature to crave for getting a pat on the back, but most event organizers and event marketers are not in search of glory.

The top-rated event marketers never start a discussion with a list of their accomplishments, they are mostly concerned regarding event success.

6. They are a combo of planners and doers:

Event planners are called planners for a reason; they plan an event to make sure that it is a success. It is their planning and analytical thinking ability that makes them different from others. They understand the different aspects of managing an event. They aren’t just planners, they are doers. They implement their plans and get done with managing events.

 7. They hold themselves accountable:

The habit that distinguishes the event marketers from others is that always hold themselves accountable for their actions, whether good or bad. They always take the responsibility and lead by examples.

Since they hold themselves accountable, they are always following a plan of action to ensure that things go as smooth as possible.

8. They are always abreast of the latest trends:

Marketers know the fact that they are living in a dynamic environment. Even the most seasoned professionals tend to lose track if they aren’t abreast of the latest trends in their respective fields.

For example, one of the major changes taking place in event planning is the increasing usage of social media for marketing events as well as dedicated event apps for conferences and tradeshows.

This was virtually non-existent 10 years ago, but today, event managers cannot rely on decade-old practices anymore. If they are not tech-savvy, someone else will replace them. Traditional event marketing and management practices are now put to rest.

9. They are highly involved in community work:

As event marketers are great observers, they have a great knack for their surroundings and marketing trends. For this reason, they acknowledge the importance of joining

different related communities and are ever willing to contribute towards their betterment by providing their skills.

10. They believe in benchmarking:

Event marketers are habitual of using benchmarking technique as a source of creating a competitive edge. Event marketers critically observe the best practices by setting benchmark standards and replicating those as per their events’ preferences.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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