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It is the prime responsibility of event managers to help business owners’ network with the people working in their respective domain. Successful events are all about collaboration, connections, and networking. No matter, what type of strategy you adopt, as long as you provide networking opportunities to the attendees, you should not have any problem being successful in organizing successful events.

If you are new in the event management, here are some of the tips to encourage networking at your events that will benefit your company. Let’s have a brief overview of how to achieve it without breaking a sweat.

1. Sort Attendees into Specific Groups

You have managed to bring attendees to your event. Most of them will not feel comfortable talking to others they don’t know. It will happen if you allow attendees to pick up their own seating. Most of the event organizers want everything to be pre-determined and work according to their own plan.

However, if you place a small card placed on the table letting them know who is going to sit here. For instance, one of the tables is dedicated to people related to software development while another table is dedicated to people with skills in digital marketing. You can come up with other ideas as well to allow attendees sit where people with same skills or industry are sitting.

2. Use Mobile Event App for Networking

With the evolution of technology, mobile event app is gaining popularity due to its convenience and ease of providing networking opportunities. It allows seamless communication among attendees without leaving their seat. You can encourage attendees to use event app by giving free giveaways at the end of the session. Moreover, you can update the event attendees about the event happenings, speakers, event agenda and much more.

3. Share Knowledge about Networking

The majority of event attendees might be attending the event for the first time. They don’t know anything about networking, event sessions, event gamification and sharing live updates on social media. Make sure to give some time and give some tips related to event networking and connections.

Don’t exaggerate the topic and make it fun and entertaining for them. In the end, you will help them learn about how to start the conversation with like-minded people. Moreover, it will help you build a good repute among new attendees and they will likely be interested in coming to your event in the future.

4. Build a Social Media Group

Event networking takes all the sweat out of event managers. They are always looking for ways to help attendees network better and get the most out of the event. If you are in the middle of nowhere, you can start a social media page or create a forum centered on your event.

Let the people know about the social media page or forum to help them participate in it. They can have a conversation with the likeminded people before the event day. It would help attendees to meet up in person with those who were active on social media page or forum. Some of them might prepare a list of attendees that they want to collaborate with. The benefit of offering networking opportunities before the event helps you and your attendees to the network without breaking the sweat.

If you are new to the event industry, you might need some time to think how to improve engagement at events. For the time being, the above-discussed points are enough to get you started and sow the seed of success for the future.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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