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Event management has taken a 360-degree turn with the advent of technology. From event registration to networking with the participants, everything has changed and simplified. Take an example of mobile event apps that have changed the way people use to collaborate with attendees, get to know each other and share their feedback through polls and surveys.

The innovation in event industry has gone to an insane level. When we talk about technology, AI chatbots can never be ignored. Chatbots are helping event managers to improve efficiencies, control cost and make event communication more aligned.

Chatbots have played an important role in simplifying business processes. To give you an overview, let’s have a brief overview of statistics.

  • By 2020, 80% of businesses are expected to have some sort of chatbot automation implemented (Business Insider, 2016)
  • 15% of consumers have communicated with a business via a chatbot in the last 12 months. (Drift, 2018)
  • Between 2016 and 2021, we expect the chatbot marketing to grow at a compound rate of 35.2% (Marketsandmarkets, 2017)
  • 96% of businesses believe chatbots are here to stay. (Mindbrowser, 2017)
  • 34% of executives say the time they freed up using chatbots allows them to focus on deep thinking and creating. (PwC, 2017)

The above statistics reveal how chatbots are helping businesses and prove to be a driving force in generating more revenues and making customers happier. When it comes to the event industry, there is a lot of potentials that need to be understood. Let us have a look at how event managers can harness the power of AI Chatbots.

AI Chatbots will Enable Smarter Networking Opportunities

Event attendees never come to your event to look at how comfortable the seating arrangement was – or what food was offered. They are attending in order to collaborate with like-minded people, connect with them and discuss business opportunities.

AI Chatbots have the ability to gather data from social media profiles. Imagine, if event managers utilize the data and incorporate it into mobile event app, what results it can drive. The event managers can save much of the time and ensure smarter and smoother networking to help collaboration at the event.

Opportunity for Attendees to Voice their Opinion

When it comes to event attendees, there are people with introvert and extrovert nature. Some of them would not feel comfortable to ask a question directly from the representatives. However, chatbots will bridge the gap and make it easier for everyone to ask questions.

Chatbots help event managers to track what people are talking about in real time and what are their concerns. Managers can also view reports on conversations that chatbots are unable to answer. Some of the issues will be helpful in delivering those issues currently prevailing at the event such as adding signage or adjusting the audio equipment.

Offering Recommendations to the Attendees

One of the biggest problems that event managers face is offering personalization for event attendees as well as event managers. However, chatbots are here to eradicate the long-lasting problem without breaking the sweat. For example, knowing the interests of each individual needs a lot of work. Especially, if you are relying on manual form filling at the event. Imagine the time and cost it would suck out of your event.

AI chatbots can help you in extracting data from Facebook, LinkedIn and Twitter to know what their interests, their lifestyle, and occupation are. Moreover, attendees can either schedule the meeting with the person of their interest through chatbot. While on the other hand, exhibitors can improve their product or service offerings based on the data. Knowing exactly what their potential customers need, event managers can customize the event space and resources according to the particular needs.

Lead Collection and Follow up with Attendees

The event is not ended at a particular time but goes far beyond in developing relations. Sponsors and exhibitors might be interested in collaborating with the attendees even after the event.

Chatbots have the ability to gather each data, from taking part in different sessions to attendees profile and questions. It can help event managers to find out what sessions were individuals interested in and took part. Moreover, those who have shown interest in the product by signing up would go long way in developing a relationship.

Moreover, event managers can utilize chatbots in order to gain feedback from attendees. With the help of this feedback, event managers can bring improvements in the next event and make sure that all the discrepancies are removed.

On the Go Assistance for Attendees

It’s quite frustrating for the event attendees if they are not answered instantly. For instance, if the attendee wants to know where the photo booth is or what’s next in the event, chatbots can help in answering the questions instantly. They can also get information about the other event attendees that match their profile and similar interests.

In fact, chatbots can prove to be helpful for attendees, sponsors, exhibitors as well as event managers. Without striking their heads against the wall, they get what they need on the go.

Conclusion

Embracing technology in the business sector means securing the future. If you are an event manager, think of how you can reap greater ROI by investing in latest technology, whether it be mobile event app or AI chatbots.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 15 years of experience in Search Engine Optimization, Creative Writing and Digital Marketing with IQVIS.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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