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Technology has played a pivotal role in automating the business processes. Events have taken a 360-degree turn as compared to what we saw in the past. From manual attendees’ registration to product demos, everything has been replaced by technology. For instance, conference event app is popular among event managers to avoid manual registration and AR/VR has taken place in order to give product demos.

Artificial Intelligence is no exception and event industry is harnessing the power to its full potential. From attendees to vendors and sponsors to event managers, AI has unlocked new dimensions. If you haven’t utilized Artificial Intelligence at your events to automate and streamline the processes, have a look at the potential of AI in the event industry.

Virtual Sales Assistant

Virtual sales assistant can prove to be a great milestone for event managers. For instance, a virtual sales assistant can help attendees to register for the event and buy tickets. Moreover, it can also help them respond to the queries regarding tickets, event venue and perks being given.

Networking                        

What are events held for – a delicious food, amiable venue, and the deployment of the latest tech and gadgets. Probably to some extent, yes, but the main purpose of any event is to create networking opportunities.

Artificial Intelligence can help match attendees profile who are looking forward to business opportunities and extend their business. Without the need to look at each attendee’s profile, AI can sort the attendees according to their interests and industry. Moreover, it can help attendees to get recommendations on products and services they might be interested in.

AI Chatbots

Many event managers are now using AI Chatbots in order to enable smarter networking opportunities. With the ability to gather data from social media profiles of attendees, event managers can use it in the future to collaborate and invite them.

Moreover, AI chatbots can help attendees to ask questions regarding the ongoing sessions, event sponsors, and other related stuff. Event managers can analyze the reports on a conversation that chatbots are unable to answer and fix them asap. AI Chatbots can also offer on the go assistance to the attendees, lead collection and follow up, and offer recommendations to them.

Language Translation

Events are held all around the world and language is the biggest obstacle for event managers to deal with. Voice-activated AI technology can help event managers to assist with language translation. They don’t have to worry about what language is being spoken because voice-activated AI technology can translate into attendees native language.

Moreover, vendors can also harness the power of AI technology in order to extend their business and voice their opinion in the language people can understand easily.

Traffic Flow at Events

Drones and AI can assist event managers and vendors to analyze current traffic flow patterns. For instance, if the people’s response to a particular booth is slow, they can easily find where the crowd is present. With the help of AI, event managers can watch traffic pattern and analyze why some of the areas of events had high engagement than other parts.

Lead Follow Ups

Sending a personalized message to every potential attendee has not been easy, based on his or her interest and profile. With the help of artificial intelligence, it would be easy for event managers to send a message according to the interest of each individual. Based on the data of potential attendees, it can be utilized in the future as well to attract them to attend the event.

Vendors can also follow up people who are interested in buying their product or service without hiring an additional resource. AI can be helpful in building relationships with attendees and sell them through virtual sales assistant.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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