There is a big transformation in the event industry with the launch of event engagement apps. With ever-increasing popularity, various latest and emerging technologies like AR, VR, and AI are being incorporated to enhance the functions of these apps. This creates ease and comfort for both attendees and organizers.

These images or graphics cross the borders of screens and get assimilated with the real-world settings. This is because graphics become more advanced with time. This leads to the creation of imaginative immersive environments. It can put an innovative perspective on conventional event realities.

The goals that can be attained through the assistance of apps for AR encompass: effective showcasing of services and products, sales increase, traffic boost and event engagement. However, these are only some of them, the original is very long. Now the question arises that what will be the future of AR technology in the event industry?

Furthermore, the adoption of augmented reality solutions for event needs the utilization of a few tech tools like head mounted displays, lenses, glasses, connected TV players and PCs and mobile devices. This offers full reality simulation and the use of AR that just adds some artificial imagery to the real settings.

Here are 4 great augmented reality forms that can drum up interest for events.

In order to make it clear, we have listed down four great AR forms that can improve attendees’ engagement.

1. Wearable AR

These can be used for viewing event exhibition objects that require altered-reality elements. This because an augmented reality headset can enable the most immersive experiences for attendees. A person can view miscellaneous artificial elements with visibility of real environment. Wearable AR maintains the replicated experiences even when the person moves.

2. Device-based AR

Device based AR is one of the finest methods to activate AR experiences around the event venue. Event visitors can cater augmented reality via the screen of smartphone or tablet. This device based AR can become a part of an event app. It allows utilizing a device camera as a viewfinder for artificial reality objects.

3. Mirror AR

This would assist in letting the event visitors try on a wide range of looks or get the real touch of exhibited objects. Mirror AR is the sort of imitation that interrelates with a viewer for so-called on-site theater and trade shows.

4. Transparent AR

Transparent augmented reality eliminates the requirement for providing all the visitors with devices for retrieving AR images. This can be done by setting up transparent displays at event venues. It is the latest method to show large devices in three-dimensional (3-D) virtual environment.

In other words, event planners have some new prospects to discover the event technology. Therefore, you must be thinking regarding the actual methods and purposes of applying AR.

Here are three ways to incorporate AR in event engagement apps.

1. Visualize Your Dream

Augmented reality permits finishing the image with artificial elements. This means it can be utilized for envisioning the surroundings. With the AP planners, the exhibitor can allow some site places to visualization. This means that the attendees will be able to approach it and fill the blank spots with the particular items. This is good for architectural projects and design planning.

2. Relocate Your Attendees To New Places

The incorporation of augmented reality provides you a chance to reposition your attendees to the different places. This is done without permitting them to leave an event venue. The prodigious example was provided by Noonah Experiential, which in the frames of the partnership with Cambridge University, offered an onsite event activity that let people take a photo of themselves and appear at Cambridge University. The AR photo booth also allowed walking and moving through the artificial venue.

3. Gives More Information Regarding Exhibited Service or Product

It permits your event attendees to find out more about the displayed service or product that they can witness with their eyes. With augmented reality apps like Layar, they can photograph the print sources or classify the objects and can bring into line them with any pertinent sources on the Internet. Your attendees would not be left in the dark about event contents.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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