Share This  

There is a constant evolution in the branded event app landscape. There are major transformations in the Apple App Store which have led to an unceasing flood of products, services, and startups penetrating the marketplace. This has left event organizers with no shortage of options to get an app out there. However, one element of event app creation that should be constant irrespective of the platform is the creative execution. This creates the desired user experience.

Keeping this scenario in mind, we are presenting some tips that event organizers must take into consideration while creating best possible UI (user-interface) and UX (user-experience).

But before advancing further, let’s just first figure out the difference between UX and UI.

  • User Experience (UX): The discipline and practice of creating a planned workflow for any digital product like an app, a landing page and website or even a kiosk. It has very less to do with the definite visual layer of the product. In most of the circumstances, some of the top UX designers, are not visual designers at all. They are experts of a multi-disciplined strength to best shape content for both ease of use and influence. User interface design comes after user experience design. The experience impacts the feel and looks of the visual interface.
  • User Interface (UI): It is known as the visual layer for any digital product. It is the point where the feel and the look, fonts, colors, and branding selections are put together to bring content and user experience to life. This process is implemented to enhance the outlook of the website or app.

Now let’s look at how these two disciplines can perform together to develop the best possible branded event app for your audience.

1. Branding

Your event app is an extension of your show and your brand. Pasting a logo on a template hardly translates to reflecting the brand policy your company has developed very carefully. Here are a few things ponder regarding branding, as you create your event app strategy:

  • Brand style guide is a must have to share with your event app developers.
  • There are numerous multimedia options that you can add to your app. It encompasses icon selection, images, and videos. However, you must ensure that these components work together to attain the goal.
  • You must take into consideration your event app experience. Your brand should be present from the title you opt for to get found in the App Store, to the images you exhibit in the preview. Furthermore, consider a devoted landing page experience to endorse your event app on your website. This must be concise and clear and get along with the rest of your event collateral.

2. Content

This encompasses the types of content will your audience most connect with.

  • First Timers: You must add a first timers section in your app. We are aware of the fact that having a good initial experience at an event goes a long way in getting an attendee to the later one. Take into consideration, how your event app can assist support that first timer user journey.
  • Special Features: It encompasses networking, treasure hunts and audio tours and more. You unique functionality must fit with your audience and show. If you find out that your targeted audience is not interested in social media then do not make it a special feature.

3. Usability

Make a path for the finest method for your unique audience to network with your branded event app.

  • Your event app must be invisible and should be second nature to use, make sure that it is there to assist and guide your user. It must not distract and interrupt them. Guarantee the sort of user flow you are putting together enhances their journey.
  • The ones using your app are digitally sophisticated attendees. Just guarantee they are viewing the value in using by offering prompt gratification such ad powerful mapping, routing, targeted messages, and alerts.
  • Are your attendees less tech-savvy or old age people? Create an event app that is simple to operate by encompassing a tutorial that demonstrates your user regarding the use of the app.

4. Promotion

Promoting the App: It is better to have more users for your app. Although it appears to be simple, however, having a game plan to advertise your app on the front end will assist in driving users and engagement. This, in turn, will demonstrate the value for the sponsors that have invested money in your app. It will further uncover your digital brand activation efforts.

  • Sponsorship: Giving direction to exhibitors in terms of the best kind of profile-raising ads to put together for your event app is significant to consider. If your show is stressing a sure annual initiative or destination, think through baking that sort of event-specific content into your exhibitor’s in-app promotion. It only promotes the relevancy of the show and carries exhibitors into the fold of the brand.

5. Analytics

Develop a data-driven network to support the metrics that matter to you most.

  • Resolve in advance what metrics will make the most sense to narrate the story of your ROI prior to beginning making your app. That way the analytics result is baked into the build.
  • Decide how you can utilize one of the many tools accessible to shape an analytics reporting dashboard that displays brand touchpoints like the app and beyond.

Generally, your event is frequently ignored touchpoint for extending your brand experience. You must consider talking to suppliers regarding best methods to customize your branded event app to enhance the user experience for your brand and your organization.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

Latest posts by Ray Parker (see all)

You might also like...
[yuzo_related]