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Organizing an event takes every drop of your sweat, from promotion to engagement and management to end the event. An event manager and marketers have to strategize every aspect of the event. Especially when it comes to event marketers, the efforts are countless, as they have to work day in and day out to maximize the attendees’ participation.

During the event, it is quite easy to engage the attendees through thought-provoking sessions, networking through event app and gamification. However, when it comes to bringing the attendees to the event, most of the marketers are in a state of delusion.

There are many ways to drive attendees to attend your event. One of the techniques is email marketing that helps in increasing the ROI of the event. With so much fluff available online, you might feel strangled and don’t know where to start.

The global email marketing software market size stood at USD 1,025.7 million in 2019 and is projected to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

In this post, we are going to throw light on some of the proven and result drove Email Marketing strategies that you can apply. Without further delay, let’s get started.

1. Make Announcement to Surprise Your Attendees

Your event is all about attendees, so why don’t you throw an email to surprise them. Don’t underestimate the power of email, as it will help in driving registrations. The ideal way to send email is wrapping your message as a breaking news.

For instance, you can include companies that are joining the event. Moreover, you can send emails separately to each individual and let them know that they are the first one to know. Include an urgent call to action like giving gifts. You can include countdown timer so that the recipient might not ignore your message and take actions as early as possible.

2. Including Video, can Increase Conversions up to 80%

Email message with a short video will likely increase your chances of conversions as much as 80% according to a study by EyeView. Whereas according to Vidyard, 70% of marketers reported that video is more effective than any other content in driving conversions.

Including a thought-provoking and catchy video from the previous event will do miracles. It will help potential attendees to know what to expect from the event. If you haven’t got any video from the previous video, you can simply use pictures and convert it into animated video with brief text.

3. What Previous Attendees Said About You

You might have added a video in your email, but people won’t be satisfied unless you include some testimonials. Just imagine, if you are hiring services from a company unless you don’t come across testimonials, you might not feel comfortable hiring them. The same goes for your event.

If you are organizing an event for the first time, you can include testimonials and thoughts of speakers who are excited to attend your event. Use social media like Facebook and Twitter, where people are sharing their thoughts about attending the event.

4. Showcase Your Speakers

Subscribers will get super excited if you tell them, which speakers are going to give a talk. Include a short bio of these speakers along with their picture. The events are incomplete without the inclusion of speakers, as they are responsible for providing the majority of content. Moreover, you can instigate subscribers by letting them know which celebrities are going to be the guest at your event.

5. Everyone Loves Gift, Spark the Greediness

If you want to get your attendees super excited, make sure to spark some greed in them by letting them know that they have a chance to win exciting gifts at the end of the session. Make the potential attendees contribute to your event. In short, make them feel special. For instance, you can ask the potential attendees to register within 24 hours and get a chance to participate in the raffle draw.

6. Early Bird Discounts do Miracles

Early bird discounts do miracles and including in your email campaign will drive more registrations. According to BizBash and Eventbrite, 64% of event planners believe that early bird discounts to be the best promotional method for an event. For example, you can help the potential attendees save money as much as 70%. It would help you drive more sales, provided you offer it for a limited time.

Conclusion

If you have not included email marketing as a tool for promoting your event, do it now. Follow the above tips and you will definitely get better results than the previous ones. However, to drive better results, you need to experiment, measure and optimize.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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