Events are driven by technology nowadays. Without the incorporation of latest technology, engaging attendees is almost impossible. Moreover, technology plays an important part in reducing cost, saving time and automating the processes.

Events nowadays are incomplete without a mobile event app. A well-developed event app can simplify various tasks for event managers and play an important role in driving engagement. Even if the event app is well developed, the most difficult part is to encourage attendees to use them during, after and before the event.

According to Guidebook 25% of app administrators believe that at least a 50% download rate is required for a good ROI on an event app.

Hence, the success of an event app depends on when your attendees download it and use it. If you are looking forward to increasing the adoption of the app to engage the attendees, here are some simple tips to follow. Let’s have a look through it.

1. Promote the App before the Big Day

When it comes to organizing an event, the first thing is to let people know about it. What is the purpose of the event, how it can benefit the attendees, and what the prospect of business is? During the promotion of the event, most of the event managers forget to mention about the event app whether it be on social media, blog post or video.

The event manager is should promote the app in groups as well as individually. It will help you create awareness among those who are interested in attending your event. Remember, the more the people download your app, more will be the event ROI.

2. Giveaways and Freebies will bring More Engagement

When promoting your app, it is necessary to engage your audience. Freebies and giveaways will entice your audience and encourage them to download the app. Event managers can conduct contests and quizzes through event app to let attendees take part and increase their chances of winning. Freebies can include anything from USB to free ticket. Think of what your audience is and what delights them most.

3. Offer Discounts on Tickets

The primary purpose of any event app is to make check-in and registration smooth and seamless. You can ask every attendee to make registration through mobile event app and save themselves from getting in line to get through the check-in process. Moreover, you can also offer them discounts on purchasing the ticket, only if they register through the event app.

4. Gamification will Result in More Downloads

Adding a little fun to your event app will also lead to more engagement. Simply integrating gamification element in your event app will encourage attendees to explore your app and stick to it. It will also boost the chances of attendees downloading the event app in order to enjoy games, collect prizes and take part in different contests.

5. Collaboration and Discussion through the App

What makes an event successful is the amount of collaboration and interaction that takes place during and after the event. Make sure to ask attendees to participate in the discussion, ask questions, give feedback and post something special about the event through a mobile event app. If you haven’t integrated the feature, do it as early as possible before the event day comes. It will be very much liked by the attendees who are afraid of public speaking or are introverts.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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