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The importance of data cannot be ignored in the present era, especially when it comes to events. It is the gauge for event planners to determine the level of engagement, attendance, and feedback. The data collected can help make improvements in the future. For instance, the event manager can use it to devise strategies and activities that would help in improving the upcoming events.

Though, event data is one of the most challenging issues that event industry is facing today. A study revealed that 84% of event planners are finding the whole concept of data management while other 70% are planning to make improvements to their data strategy over the coming years.

With the evolution of technology, it is easy to collect data and make use of it in the future events. What are those technologies, and how you can leverage them rightly? Let’s have a look at it.

1. Registration System and RFID Check In

The registration process has become quite easier with the event management software. Most of the event planners incorporate this software to make registration process seamless. The software collects all the information related to event attendees including name, address, contact number and email.

Moreover, with the help of automation tools, it can also filter the attendees according to sponsors, exhibitors, attendees, VIPs, and speakers. The data can be used to find what category of people were most interested in your event and how you can bring improvements to attract them in the future events.

Radio Frequency Identification (RFID) badges allow attendees to check in at booths while giving the managers to see how many attendees passed by and what areas were most visited. It can help organizers to see the flow of people in particular areas and use this data to remove any discrepancies.

2. Post Event Surveys

Post-event survey is a great way to have a two-way dialogue without taking much of the time of attendees and organizers. The surveys can help you collect important information about the event such as catering, speakers, event space, sponsors, exhibitors and more.

The information attained from these surveys will not only help you strategize and bring improvements in the weak areas but also whether they are willing to come to the next event or not. It all depends on the value you offer to the attendees in the form of learning and networking.

3. Mobile Event App

Mobile event apps are considered the backbone of any event. Apart from event registration, check-ins and social media interaction, event app can be helpful in collecting data, engagement analytics, live surveys and polling, Q&A sessions and much more.

The mobile event app can prove to be the game changer as it allows you to dive deeper into the interests of event attendees. It will also reveal that what speakers were in the limelight and generated the buzz. Moreover, event apps integrated with social media channels brings insights on what people are sharing on their timeline, and what traction did it get.

4. Social Media Tools

Event planners can maximize the reach on social media platforms like Facebook, Twitter, Instagram and LinkedIn by keeping an eye on a number of engagements. Tools like Mention, Hootsuite and Oktopost can help planners to find, what type of content their followers are sharing and what is engaging them emotionally.

Moreover, these tools can also let the event planners know about eBook downloads, registrations, newsletter signups or any other activity that your social media followers are doing.

5. Chatbots

A chatbot is doing miracles across a number of industries including event industry. Chatbots prove to be helpful in making communication more aligned, improve efficiencies and controlling cost. It helps capture the data of event attendees by asking questions such as how was your experience, what part of event needs improvement and how do you rate the speakers.

Moreover, chatbots can help collect data of attendees who have participated in surveys and Q&A sessions. Those who have signed up for product trial can go a long way in developing relationships with product owners and attendees. You can find a number of ways in which chatbots can help in lead generation to get the most out of the events.

6. Web Analytics

Event website plays an important role when it comes to understanding how people are interacting and what the feedback is. Without knowing the numbers and facts, you won’t be able to know what are the problems faced by attendees generally.

Tools like Google Analytics integrated into event’s website can extract useful data on how your marketing efforts are paying for the effort and investment. You can also know the details of visitor’s demographics, interests, content that is most or least popular, conversion rates and point at which people are opting out for registration.

The above technologies and tools are helpful in collecting the data of your event attendees. Utilizing the data rightly, you can make a big difference in the upcoming events and engage attendees better than ever.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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