Chatbots and Virtual Reality are gaining hype in the event industry and without any doubt; it is offering value to both attendees and event managers. With the advancement in technology, most of the previous ones get obsolete or ignored completely.

However, a recent study by QHotels Event Prof Panel finds that white label event engagement app will continue to be the hot thing in 2018.

With that said, event apps are still going to be the driving tool for the engaging audience. If you are new to the event industry, you might know little about event app that can drive exceptional results at your events. So without further ado, let’s have a look at how you can get most out of event engagement apps.

Getting Attendees Engaged

Not to worry about bringing your attendees and gathering them in one room or at one sitting place to collaborate or inform important updates about the event. The event engagement apps can bring everyone on the same page, be it highlighting the key features of the event, speakers, sponsors or anything that is part of the event.

There is no chance of missing anything important during the event by the attendees. People at your event can also be notified of important sessions they want to attend through the app. No need to set the alarms or note down in the planner.

Spreading Word of Mouth on Social Media

Having a mobile event app can help your marketing team in promoting their events without doing much. With the help of event app, you can ask attendees to share the key happenings about the event like sharing pictures, videos and anything interesting. Ask them to share key sessions especially the talks given by speakers.

In fact, event app integrated with social media icons will connect their social accounts within the app. They don’t have to quit the application to share on respective social media platforms.

Keep Your Attendees Informed

It is quite difficult to keep an eye on email notifications every now and then, especially when you are attending the session. However, taking the advantage of event app, you can notify your attendees through push or SMS notification that will pop up on their screen. It can be helpful in reminding the attendees about updates, changes in the event, upcoming sessions and so on.

However, the push notification is not meant to exceed 3 to 5 a day. It should be relevant and timely or otherwise, it would infuriate your attendees and uninstall the app, leading to negative impact.

Encourage Interaction and Competition with Gamification

The best way to get your attendees engaged and active throughout the event is through holding a competition and gamification sessions. Your mobile event app should be equipped with gamification features in order to keep your attendees coming back to your app for more. Moreover, sponsors and exhibitors can also take advantage of the app and giveaway prizes and promotional offers to the attendees. Not only will it bring more attendees to use the app, but also engage them during and after the event.

Ease of Registration, Check in and Event Guide

The biggest goal for any event manager is to drive attendees to the event. However, when the big day comes and attendees start flowing in, the problem arises when every attendee has to fill the detail and organizers have to ensure that they are registered or not. The event engagement app will not only make the registration and check-in process easy but will also act as a guideline for the attendees throughout the event.

Polling and Survey is No Hassle

How would you know that your attendees were happy and got the most out of it? It is only possible by conducting surveys and polls. For this reason, your event engagement app can help you in conducting surveys and polls. Moreover, attendees can give feedback on the go without doing much.

If you want to be successful as an event manager in 2018 and beyond, make sure to invest in mobile engagement app. It will help you reap the rewards for the coming years and keep your attendees engaged and excited about it.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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