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What makes an event successful? Your answer would be choosing a great venue, arranging comfortable seating, offering scrumptious food or holding a session with the popular speaker. Yes, all of these factors play an important role in making your event successful. However, what if there was no engagement and the attendees felt like they enjoyed a short visit to a luxurious hotel without networking and collaborating with others.

When it comes to the event, the goal is to offer attendees maximum opportunities to collaborate with others, build networks and share their thoughts. Social media comes to rescue event managers in order to engage attendees at every level from start until end and days after the event ends.

Without wasting any time, let’s have a look at how social media can be helpful in propelling engagement when hosting an event.

Decide Social Media Networks You will Use

There are various social media platforms and most likely people interact and share on Facebook, Twitter, Instagram, and Pinterest. Now before you take any hasty decision, find out which one to include in your event. For instance, if the following and community is more on Twitter rather than Facebook, go for it. However, utilizing each of these platforms will add extra value as people are dispersed on various platforms and would like to share within their community.

Assign Someone to Handle Social Media at Events

Managing social media requires someone to completely take the responsibility of sharing pictures, videos and activities going on during the event. Make sure that the dedicated resource is sharing the relevant material related to the event. Whether it be before, during or after the event, the social media engagement should not be stopped at any time.

Ensuring Social Media Use during the Event

Most of the people think of using social media in public gathering as unprofessional. However, events are exceptional and event managers should encourage attendees to use it. Conference Event App is a great way to allow attendees to share their experience and post pictures related to the event. Moreover, sharing the pictures and videos with proper hashtags will boost the reach.

Request Attendees to Share their Stunning Moments

Social media has a great power to attract people who were least or not interested at all. You can attract those people by asking attendees to share their special moments. Adding a picture or video of those moments will grab the special attention of those who weren’t present. Moreover, you can ask them to tag their friends and people within their community.

Specify Hashtag to Use

How would anyone know about your event and build a community around in order to see posts relevant to your event? Make sure to select an easy to remember and unique hashtag to help your attendees to have discussions and build community in a designated location. Announce the Twitter handle and hashtag throughout the event and display it on the screen.

Create Anticipation through Social Media           

If you are organizing an event to launch your new product, make sure to anticipate it as much as possible. For instance, if you are going to launch a software developed specifically for human resource personnel, promote it on social media channels. Catchy headlines, unique hashtags, and product-centric videos will do the miracles before during and after the event. Ask attendees to share something special about the software that would lead them to buy it in the future.

Conclusion

Social media platforms are the main driver for your events in order to make it successful or sheer failure. The more you engage your audience, the more likely it will be inclined towards success. However, don’t overload it and ensure to manage it with a plan that would keep them engaged.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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