The biggest concern for any event manager is to maximize the engagement and offer value to the sponsors and attendees. No matter, how much money you have invested in marketing your event or setting up your venue, one big mistake can lead you to the verge of being completely laid off.

Events can be affected by a variety of circumstances and there is no way to go back and set the things right. However, you can ensure that things are right on the track so that you don’t need to think about going back. Find out how you can get the things right without breaking the sweat.

1. Not Ready for Untold Happenings

Event managers have to be extra careful and vigilant on things that might occur without early warnings. Be prepared for everything unusual from electricity outage to audio equipment not working. Considering a backup plan works great. Especially when you have done all the homework to deal with such situations.

Make sure to set a contingency plan along with event management process and let your team members know all the details. To deal with unexpected situations, you need to prepare a separate team in order to make things right. Moreover, if the things are getting out of control, have a team meeting and assign every individual the task they can do the best.

2. Underestimating the Size of Venue and Event Attendees

Many event managers in order to save money book a venue that is not enough to occupy the attendees. It can cost you lot of money and time along with ruining your reputation. Make sure that you are informed of the number of attendees that are coming to your event.

To deal with the overcrowded event, make sure to do some research and make an estimation of the number of attendees you can expect. After the estimation, ensure that food and accommodation are well enough to cater the needs of the event.

3. Not Using the Power of Technology

When people flood into your event, the frustration might build up especially during the check-in process. Doing manual and paperwork will just eat your time away. It is therefore recommended to utilize the power of technology.

Mobile event app is a great way to offer seamless check-in during your event. Moreover, you can also engage attendees through your event app by embedding Twitter handle and feed. The use of technology will not only make your event seamless but also help you to make your voice reach to the people not attending.

4. Not Promoting Event the Right Way

Spreading the words do not need any huge amount of budget or reserves. Just utilize the power of digital marketing and let the people know about your event.

The easiest way is to create a blog around your event and share it on your social media networks. Make sure to decide an event hashtag so that people can get in touch with you. You event hashtag must be short and easy to remember.

Moreover, you can also ask speakers and sponsors to share your event on their respective timelines for engagement and maximum outreach.

5. Sit Back and Relax after the Event

You have probably spent sleepless nights to hold an event successfully. Now it’s time to relax and have a hangout with friends to lay off the tiredness. It is going to be your biggest mistake as an event manager.

The job of an event manager does not end at all. They need to constantly engage with the attendees and ask what they liked and disliked about the event. Pay thanks to your attendees, send them personalized offers based on data you collected during the event. The point is to keep intact with your customers, attendees, speakers, sponsors, and exhibitors. Keep them alive through your Twitter handle and find more opportunities that are waiting right ahead of you.

Conclusion

Event management takes a lot of effort and may pull each drop of your sweat. However, taking the things right and avoiding the mistakes as discussed above can help you win the hearts of the attendees and stakeholders. Don’t wreck your event with silly mistakes and put every effort to make it right.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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