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Event marketing can be defined as the procedure of creating a presentation or a themed display to promote your organization leveraging in-person engagement, cause, service or a product. Event occurs both offline or online and can be sponsored, hosted or participated in.

Nowadays, a major determinant of an event success is event marketing. That is why companies allocate the huge amount of budgets to this thing.

Related Post: Event Marketing Strategies

Keeping this scenario in mind, we are presenting you the 6 new rules of event marketing.

1. Craft An Event Within An Event

If you create an event within an event, you can reach a customer one-on-one, engage them directly and demonstrate them about your product. This is a much better way of enhancing the customers. Ray-Ban conducted a truth-or-dare themed campaign. They had video within the shuttles; they asked their customer’s truth and dare question and gifted those free sunglasses.

As a consequence, they had people dancing in the middle of the street and telling them their biggest secrets. Participants not only had fun but the event also became a huge hit. This worked because people go to these events to experience new things. They obviously want to share something new with their friends.

2. Employ GPS and Real-time Event Tracking

Let’s take into consideration, Real Good Chair. It is a documentary in which twenty-five chairs are placed around New York by Blu Dot and it was monitored by film crew and GPS. This is something that someone can take part in and watch it in actual time.

In short, your presence in the streets is not required. In fact, you have a complete other community that can have the similar experience. This type of connection with another event is really new and there a huge power of new things. It feels like a completely fresh experience as it captures your fascination.

3. Add Another Dimension

There are so many technologies that probably transformative to events presently are fundamentally indistinguishable. People are habitual of using augmented reality, projections and 3D technology to make them get natural event feeling. Without any doubts, AR is a revolutionary technology that can be used in live space for project presentations. If done a few year back, it would have felt a little more forced, awkward, and in general Minority Report. QR codes are indistinguishable at this point, also, becoming comparatively more natural, less awkward. This permits them to become incentives for regular interactivity.

Samsung and H&M have done very attractive prognosis plotting on buildings in Europe. It is the type of thing that is not what people view as a traditional event. However, it is experienced in public domain that attractions attention. This also has the potential to attain the focus online just because it is cool to watch.

4. Use Omnipresent Social Networking As a Channel for Uniqueness

Nowadays, there are so many brands that are encouraging people to become their fans right on their sites. Initially, it was necessary for you to have the computer there and inspire people to sign directly on your machine. The company used to give those gifts and premium for liking the product then and there via mobile device or smartphone. Immediate friending and liking are getting famous day by day. Exclusive access to existing fans has also been witnessed.

5. Hire outside experts. Lots of them.

It is very important for you to hire an expert from outside. This is because; they know the best handling things in their specialized fields. If you don’t have any experts present inside the company, it is best to outsource the project. The total cost of doing so is less than the cost of giving to such person in your company who does not have proper knowledge.

6. Tweeten The Deal

Twitter is a very popular source of event promotion these days. By tweeting all the updates, you not only keep the public informed each and everything about your event but also promote your event at a very low cost. Presently, brands are also getting excellent at creating on-site experiences over twitter. As a result, people discuss your product and using hashtags you can reach your targeted customers without spending any money.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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