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Event Sponsorship Package Basics

The ability to develop appealing and competitive event sponsorship packages plays one of the most imperative roles in attracting vendors. A sponsorship package is fundamentally your “pitch” on why possible supports should make the financial investment into your event. So it is very important for you to comprehend your sponsors’ objectives and goals in order to design a sponsorship package with advantages that will help them attain success.

There are two main methods for developing a sponsorship package: Tiered and A La Carte.

The customary method is to pack technology sponsorships in a Tiered Model, where various features are excluded or included, relying on the sponsorship level.

However, some sponsors will look out for additional customization and flexibility, so here comes the role of A La Carte model which is able to deliver a wider range of sponsorship benefits that meet particular requirements.

1. Tiered Sponsorship Model

If you are spectating for ideas on the ways to scatter event tech advantages through a tiered sponsorship framework, here is an example of the techniques it will probably work:

Step 1: Create Tier Levels

These tiers are typically divided into Exhibitor, Silver, Gold, and Platinum. Nevertheless, you must feel creative and add your own exclusive touch to the classification names.

Step 2: Determine Available Quantity

You must decide on the number of each tier level you want to present for sponsorship. This will play an important role in creating exclusivity and inspire sponsors to commit to investment earlier.

Step 3: Assign Benefits across Tier Levels

As mentioned earlier, there must be three levels in of the following features.

  • Company profile: Social Media Links, Description, Logo, and Name
  • Sponsor Ribbons: On Sponsor listing page
  • Downloadable PDFs: On company profile
  • Live Display: Both dedicated and shared with other sponsors
  • Banner ads: one or two, shown via apps (speaker, agenda, and main menu)
  • Alters: one or two, sent to all attendees (encompass sponsors, logos, and links)
  • Home Screen Advertisement: customary home screen ads (links to company profile)
  • Question: included in post-event survey
  • Booth info: logo, description, interactive mapping
  • Downloadable PDF: included on sponsor profile
  • Gamification: included in check-in games.

2. A La Carte Sponsorship

This kind of sponsorship framework gives additional tractability for sponsors who want to attain particular outcomes.

Here are some ideas you can take in your sponsorship package contributions, as per the most common event lifecycle stages.

  1. Pre-event exposure:
  • In pre-event registration invite emails and logo on event registration site
  • Shout outs on social media
  • Indorsing your sponsors’ speakers
  • Giveaways and competition pre-event by your sponsors
  1. Brand Awareness in the Mobile Event App:
  • Standard or highlighted logo on sponsor portion
  • Logo on Live Poll results map page, homepage or on screen
  • Give link to downloadable resource (company collateral and broachers)
  • Link to special giveaways/offers
  1. Engagement with Insights Gathering and Attendees
  • Poll or branded survey to analyze audience insights
  • Gamification prizes and points to inspire attendees to check sponsor booths
  • Sponsored gifts to be cashed through gamification tests and action on-site
  • Outlines for sponsor staff to associate through chat with attendees individually
  1. Onsite brand awareness:
  • Logo on event registering area
  • Giveaways and competition onsite by your sponsors
  • Live display of logos in digital signage
  1. Direct messaging with targeted attendees:
  • Targeted notifications and alerts with logo
  • Targeted mass email or segment
  1. Post-event exposure:
  • Mention/Logo in Post-event Survey or Email
Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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