The latest technology trends can enhance your event and assist you to attain a noticeable position from the crowd. Therefore, we are presenting you the list of seven event technology trends dominating 2018. These trends will give your event a competitive edge.
Let’s have a look!
1. Facial Recognition For Events
One event technology that we see proliferating this year is the facial recognition. Algorithms are already calculating body language, expressions, body shapes, hairstyles and facial features.
Facebook utilizes facial recognition software to recommend tags on pictures. This technology is adapted to target a wider set of audience. Your posts are expected to show up more in event-goers feeds, as attendees tag their friends.
2. RFID for Event Sponsors
Experienced event organizers have knowledge regarding the technique to use RFID to substitute physical and ticket payments. This year, there will be more focus on utilizing RFID to enhance sponsorship experiences. Quicker activation check-ins bring an upsurge in engagement. Sponsors can collect without disturbing the experience. This permits sponsors to get extra imaginative with polls and raffles run by virtual participation (RFID taps).
3. Artificial Intelligence for Events
Artificial Intelligence is incorporated in every app and website, these days. It can provide an extremely initialed experience, even at conferences and festivals of above 30,000 attendees. Automated customer service assists both event organizers and attendees. Attendees attain answers rapidly, whereas staff can perform efficiently. In addition, artificial intelligence is monogramming recommendations on a much wider scale than before.
4. The Appropriate Event Apps
When combined impeccably, event apps add great value. Attendees at large scale events anticipate them and sponsor advantage from the information they deliver.
Business and conference event apps assist attendees to track networking opportunities and speakers. Customer festival and event apps assist attendees to bookmark locations and build custom lineups.
With numerous options to select from, the trend for the future year is to get savvy regarding the outstanding apps for every event sort.
5. Livestreaming
Even with the rising fame of live streaming events, myths continue regarding their value. If you have not by now, it is the correct time to learn the technique to live stream your event and lift your brand.
Live streaming magnifies your audience outside event capacity. Encourage staff and attendees to share your live stream with people who could not be present.
6. Social Media Walls
As an event marketer, the event tech trend triggers your attendees like event marketers. Social media walls display photos and posts tagged with your event hashtag. They produce actual excitement, inspire attendees to post and strengthen the correct hashtag to use.
7. Event Technology for Productivity
Although the majority of the trends concentrate on enhancing attendee experience, this one is especially for the event creator. It automates manual tasks such as new audience discovery, event publishing, and data transfer.
After viewing the discussion above, it can be concluded that in a saturated market, events that don’t nail the attendee experiences become irrelevant. You are required to stay at the vanguard of industry innovation and trends, target new audiences, and outperform your competition. For this, you must take into the consideration the above-mentioned trends and then make the future moves.
Ray Parker
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