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If you are a business owner, you may know the importance of holding an event. As a novice, you might not be sure about how these events can prove to build your client base, increase revenue and grow your network.

According to eMarketer, 45% of marketers and communication professionals utilized event management as a means to increase influencer engagement.

As a startup event manager, you may not have dedicated marketing and sales team, so finding the right audience might be challenging. Here conducting an event will help you build brand awareness, meet with like-minded people, offer a solution and end with a successful sale.

How do events help you in driving your business to the next level? Let’s have a look at it.

1. Build a Community

Events are not only meant for building a direct connection with people and portraying new trends and product solutions. It is a way to build a community around like-minded people. After the event concludes successfully, people will give their personal opinions and share it on social media. This would result in gaining more traction among potential customers and leads.

Moreover, people will keep an eye on your events in the future and would result in finding potential partners and clients. Events also allow you to meet with key personnel in the business and directly interacting with the leaders.

2. Increase Brand Awareness

Events held a great potential for your business to increase brand awareness. For instance, you can ask your employees to deliver speeches at different events and let the people know what is your brand all about and how it would solve various pain points.

Moreover, brand awareness in the digital era is incomplete without incorporation of social media. Event shared on Facebook, Twitter, and Instagram by interested attendees will result in more brand exposure. It would also result in higher ticket sales and according to Event Tribe, if someone tweets 4.6 times; it results in a ticket sale.

In addition, your hashtag is the best way to get your event trending. With the help of TweetReach, you can track your hashtag and see how many people have reached it. Moreover, you can also use tracking links to see how many page views and ticket sales were received by connections.

3. Show Your Product Knowledge

Events are a great place to position yourself as a brand ambassador and present your product/services. For instance, you can show yourself at small events to introduce yourself and move on to the bigger events after you have gained experience as a speaker.

Hunt for the events and business associations that are related to your industry and customers. Portray your knowledge and make your presentations as educational as possible, rather than a promotional stuff. It will help in attracting more people interested in your company and raise it’s trustworthiness as well.

4. Increase in Revenue

Events are great for generating sales. They are a great way to earn credibility and share knowledge to address the pain points. In the early stages, you can conduct free events to gain attention, especially if you are new in the business.

This would not only help you introduce yourself, but also help generate sales, no many but few. After you have gained some attention, you can conduct a paid event. But make sure that your ticket price is nominal unless you have arranged for some highly demanded speakers and guests.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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