The Internet of Things (IoT) is expected to transform event management forever. That is not an exaggeration. The ability to connect devices and appliances is considered to have a huge influence on the logistics, preparation, and execution of big events.

According to Gartner, presently there are 8.4 billion devices connected to IoT. Out of these 3.1 million are being utilized for business purposes. This field is dominated by smart meters and security cameras. It has been predicted that there will be 12.86 billion devices by 2020. Majority of them will be included in ‘cross-industry’. This the category encompasses; security systems, air conditioning, heating, and lighting.

These logistical concerns are significant to event organization and over time, increased number of event apps will be part of the Internet of Things. This is prior to the consideration of the upsurge of wearable technology –headsets, smart rings, and smartwatches, all of which are intended to join with the IoT in ‘smart’ environments at work and at home. According to Statista, 325 million wearable gadgets were joined to the IoT in 2016 and forecasts that quantity will double in the next five years.

The junction of a progressively connected crowd points and an allied infrastructure with a hyper-connected event experience – one where attendee experience, creative delivery, and logistics are merged seamlessly into one. Now the question arises; what areas in specific are ripe for disruption?

1. Access To Information

Attendee experience plays a significant role in event success and event plan. iBeacon used at SXSW 2016 is an NFC device. It can connect with attendees’ smart devices as it will allow them to sign in to the event and access schedules. It can give accurate mapping and directions to the event space.

For exhibition stands, beacons currently permit staff to read visitor data from their wearables – think wristbands or smart lanyards. This permits them to target modified interactions based on each visitor’s pre-registered movements and interests regarding the show.

In short, the IoT guarantees tailored, and personal service delivered pitch perfectly.

2. Marketing

Although presently unexploited in comparison with process automation and optimization (according to iscoop). The ‘soft’ apps of the IoT are becoming increasingly apparent. The ‘connected customer’ produce the huge quantity of data from each of their interacting devices. Marketers can connect and analyze this data to direct pertinent, personalized content to them.

This means post-show information and feedback opportunities for event organizers, which are directly shaped by the following:

• What did each attendee do?
• Where did they go?
• How did they interact with apps and event systems on the day?

3. Security and safety

Smart buildings permit event organizers to forestall likely problems or hazards. With windows and doors controlled wirelessly and linked unswervingly to beacons and cameras, guests can be greeted – and unwanted guests kept out – with the least of human interference.

The same system also allows for lighting, heating and air conditioning to be managed distantly, making them receptive to mobbing in the event venue or unexpected variations in conditions outside.

4. Transport

Business Insider UK appropriately calls the first benefit of the internet of things as far as event transport is concerned. Sealing the holes in coverage, signal, and function that permit attendees, speakers, and delegates to drop off organizers’ radars during the traveling. Connected planes, trains, buses, and cars permit information to be communicated in actual time. This can overcome the delays to be conveyed automatically and arrivals to be monitored by the organizers.

In addition, this allows cars to collect their VIPs on time. Every time attendees sharing transport guided together with a push or prompt message, nurturing the connection and networking chances that make a good event great.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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