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Due to the rapid innovation in the supportive technology, the event planning industry has been evolving on the sustainable basis. This has streamlined, improved and consolidated our meeting systems, empowering event planners to get their jobs done easily.

With no doubt, we are living in the era of rapid innovation across business domain and industries. However, we still need strategies for our event planners and marketers to function efficiently and optimize their resource utilization.

One such example is their inability to use the event data to their business and marketing advantage. There are certain techniques that marketers and planners can use their event data, and operationalize it for business, sales, and customer experience management.

If you’re not sure how to get started, we’re helping you with 5 of the most practical strategies to make your event data actionable.

1. Build and Segment Your List 

It is very important for the organizers to collect event data in one place; creating the list and segmenting it on the basis of a set criteria. You must have an access to comprehensive audience pool across the event. The is the preliminary stage in developing individualized and targeted experiences.

There are so many platforms that address this issue by serving as a warehouse that contact data from registration system, CRM, event apps or virtually any other source. They also have the ability to filter data across any parameter to create custom segments. This all process makes data truly actionable.

2. Custom Audiences for Online Advertising

Things get very interesting when we begin to discover the potential of custom audience segments to power digital ad promotions. The foundation of a successful digital promotion is the ability to reach the correct people with the correct message.

Another improved method of targeting ads is leveraging engagement data from your event. It incorporates cross-selling tickets to attendees from various events, reactive attendees who have not attended in a year or drive repeat attendees to the same event.

You may also target attendees that rated a particular speaker highly by focusing exhilarating new conferences that are likely to reverberate or uphold network opportunities to attendees.

Related Post: Event Promotion Strategies

3. Go for Hyper-Personalised Email Campaigns

You must work the same magic with your email campaign if you target customized ads. MailChimp, Marketo and other marketing tools assist you to deliver extremely targeted messages to keep attendees engaged.

In addition to this, there is no limit to the techniques you can engrave campaigns. However, people deliver the content after an event and there are so many opportunities throughout the year.

You can start to deliver extra content that is very relevant utilizing data regarding content attendees. This incorporates notes or ratings, sessions liked and speakers viewed.

4. Personalized Event Experiences at Scale

You must be able to promote your event to prospective and current attendees, however, customizing their event experience can prove to be a game changer for many events. This means personalization is a complex and big undertaking. On the contrary, it can be easy when you have points of engagement data at your fingertips.

You can also begin with easy techniques such as suggesting sessions that attendees perhaps have ignored on the schedule, assisting connect attendees with the same interest and sending timely push notifications.

As you collect additional information you can begin to modify your event to accommodate attendee’s preferences, tastes, and sentiments. You can also align networking sessions and the mix of content; utilize social data to pick session topics for the coming year. Connecting attendees with exhibitors and sponsors also play an imperative role in creating meaningful relationships.

5. Contextual Sales Support Campaign

Outbound calling campaign can generate serious results as long as the list is pre-qualified and vetted. If your company creates events and also sell directly to the same audience, cross-pollination will play an important role in converting your attendees into paying customers.

Smart subdivision can upshoot in a list of non-customers who have shown in the up marketing sessions in the past and graded those sessions positively. With this target market, your sales representatives can spread to follow up on their event appearance to collect more sentiment data in addition to pitching them a new advertising product that they are sure to be interested in.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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