Listening to attendees with wow at the end of the event is what makes the event managers happy. When attendees at your event have a great experience, they are more likely to come to the event in the future as well with a positive mindset towards your brand or willingness to buy your product or service.
However, the challenge is how to ensure delivering a great experience. Your answer might be selecting the right venue with ample space, calling great speakers at your event or offering scrumptious food at the end. Up to some extent, you are right, but one thing you are forgetting is to nurture attendees’ interaction. That is why most of the event managers have managed to develop their own custom event app.
The apps are helpful in empowering attendees to take control of the event in their own way. How can custom event apps help in personalizing your event, let’s have a look?
Break the Barriers for Your Attendees
Events are all about networking, collaborating and connecting. According to a study conducted in 2015 by International Association of Exhibitions and Events, said networking at events was important to them.
Think of yourself as an event attendee and analyze whether you would be comfortable to ask a question from a person sitting next to you. As an introvert, it’s just impossible. However, mobile event apps can prove to break the barriers and nurture these interactions. There is no better networking tool to incorporate into your event.
The apps are helpful in linking with social networks like LinkedIn, Twitter and Facebook. Attendees can have a glimpse of people sharing similar interests. In other words, mobile event app is just like a social network.
Attendees can Control the Event
Event app has made it easier for attendees to take the control of which sessions to attend and which not. It also allows the attendee to customize the schedule according to their suitability. Moreover, they can choose whatever session they are interested in and schedule it on the app, allowing them to remind about it at a given time.
In addition, attendees don’t need to take the extra pain of sharing the pictures and videos, because event app allows them to do so. In fact, event app allows you to make attendees experience better by giving them the control.
Keep Attendees Updated with Latest Activities
Imagine if you have to make an announcement every now and then to inform attendees about what’s next such as the location of lunch, next agenda, speaker and so on. Wouldn’t it be annoying to you and attendees?
With a mobile event app, your attendees stay informed all the times. Whether it be scheduled, speaker list, agenda or map, everything is in the palm of attendees’ hand. Moreover, they don’t have to roam pointlessly to find people with shared interests. Everything is available in the app without doing much.
Conclusion
Mobile apps are making an impact almost in every sector including event industry. If you need to stay ahead, you need to invest rightly and technology must be on the top of priority. Create a better experience for your attendees and make sure to get your app developed before the next event.
Ray Parker
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