Gamification at Events: Secret Recipe of Successful Event Gamification
by Ray Parker
on Jul 17, 2018 at 5:05 AM
When we talk about events, the first thing that comes to our mind is the level of engagement. However, making your events engaging is not an easy one. Event planners and managers might incorporate the latest technologies such as NFC, virtual and augmented reality, digital signage or event app for conferences to give attendees mesmerizing experience. You might have incorporated all of these aspects at your event, but might have ignored gamification.
Gamification is trending all over the event industry and the market revenue of gamification is expected to be more than $5500 billion in 2018. Gamification is an ideal way to make attendees feel immersed without getting them bored. You might lose your event’s objective if your game is planned poorly.
In this article, we are going to discuss the secret recipe for successful event gamification. Let’s have a look at it.
Identify the Purpose of Game
The first thing to determine is what the purpose of gamification at your event is; it is either to educate people or simply to award them with surprises. Make sure to devise a solution that serves the purpose. Ask yourself, do you want to increase the sales, change attendees’ behavior, what demographics are your working with and so on. By asking these questions, you can identify the gamification solutions that fits rightly for your audience.
Take Feedback from Audience
Taking feedback from the audience might be missed by most of the event managers. Moreover, it can be quite challenging for event managers to accomplish all the process in a limited time. However, several online tools can help you conduct surveys and take feedback.
For instance, Survey Monkey or Typeform can be used to conduct surveys in lesser time without paying much. While conducting the survey, try to figure out what type of games do they like to play in their free time. For instance, some of them would like to play puzzle games while others would go for board games. Some of them would like to play quiz games or strategy games. No matter, what answer they choose, go for the one that is selected by the majority.
Design and Develop
After conducting the survey, you should have an idea of what types of games attract your audience. Keeping in view the response of your audience, design and develop the game covering the interest of the majority. Make sure that your game is engaging and come up with a theme that aligns with your event.
Test, Refine and Deploy
After designing and developing your game, now it is time to test it. Ask the audience to test the beta version of your game and give feedback. After getting the feedback, find out the issues that were faced by the audience. Refine the game and deploy the solution at your event.
Measure the Results
When planning for gamification, you had a clear objective in your mind about what you want to deliver and what results to expect. After the event is over, now it is time to measure the impact of gamification. Was the investment in gamification positive? Was it helpful in boosting your sales? Did customer service improve?
Moreover, you can also conduct a survey after the event to know the audience’s response to the new element you added to engage them. The feedback will also help you out in the future event to make improvement in game and engaging audience more with gamification element.
Ray Parker
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