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Since the number of mobile users is increasing exponentially, it is imperative for businesses to invest in mobile app development. Whether it is a start-up or well-established enterprise, mobile apps can help in gaining customer attention and earning business revenue. It helps build brand image too. However, it is important to ensure quality because building a mobile app is not a piece of cake. In fact, according to various researchers, users tend to switch from an app to its competitors if there is a loading time of more than 30 seconds. They permanently leave the application and move to another one. Thus, business owners need to find the right mobile application testing company for their mobile apps.

Meeting tough deadlines 

Software testing is an integral part of the software development lifecycle and it is used to ensure quality. In DevOps and Agile environments, the real challenge is to achieve quality products and reduce the time to market. Previously, software apps were developed and released once a month and now this deadline has reduced to weeks and sometimes, days too. Thus, keeping in view the current demands, software development teams use rigorous testing approaches to ensure quality and speed delivery. A reliable mobile testing company offers the latest tools, SDK features and frameworks to ensure these services work best for different smartphones. 

Improving app performance for success in the market

In July 2015, there were 1.6 million apps in Google Play and 1.5 million in Apple iStore. By 2020, the annual growth rate of global revenue produced by mobile apps is expected to grow by about 20%. These statistics are expected to grow from $41.1 to $101.1 billion by 2020. Thus, mobile app development services include functional, performance, compatibility and usability in the major areas. Since there are regular updates, it is important to perform continuous development on each device to ensure that the app works as it is expected to. 

Software quality and speed delivery

Thus, organizations cannot ignore the software quality and need to emphasize on improving their mobile app without neglecting any aspect. Whether it is the performance, reliability, load, or functionality, everything needs to be working perfectly fine. Development teams work with various software testing tools to make the most of their testing efforts. By devising a good software development strategy, developers can prevent threats. They protect all backend systems and connected apps, to allow the safe flow of communication between these devices. Mobile app developers and testers ensure reducing time to market that is required in today’s highly competitive digital era. 

Conclusion

With the right mobile application testing services, enterprises ensure delivering quality mobile apps into the market and making their best efforts in evolving digitally. It also provides them with an opportunity to build a strong brand image and maximize their business profits. The software testing companies provide services for startups, SMEs and enterprises so that they can sustain market competition.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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