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Events are organized all around the year; some are successful while others don’t meet the benchmark. Whether you are new to event planning or have years of experience, you can always make some improvements. The first thing you could improve is the way you promote and market your event.

The term growth hacking might not be new to you. To explain it in few words, “Growth hacking is the term used to define the process of rapid experimentation across marketing channels and product development to determine the efficient ways to grow a business”.

Growth hacking has gained the hype due to technological advancement that leads to gain early traction without flooding away money. Event marketers and event managers are no exception and can utilize it to gain maximum exposure before the big day.

Targeting attendees to attend your event is the biggest concern for every event marketer. Gaining traction early is the key to a successful event. If you are a startup event organizer, growth hacking will really make a difference without incurring a huge cost.

Without further delay, let us have a look at some of the techniques you can apply to growth hack your event.

Design Attractive Website & Write Persuasive Content

Growth hacking is incomplete without writing persuasive content. As an event planner, you must have a website. No need to tell how many pages to develop, what information to include and should it be mobile friendly or not.

Your website is a portrait of your company. As an event planner, you need to write persuasive content that would draw attendees to your website. Make use of videos, images, presentations, stories and what not. Try to be as unique as you could be. Be different from what your competitors are doing. No doubt. It is great to analyze what they are doing, but most important is what they aren’t.

Your website is a source of getting you viral. So create buzz, have something unique, hire a copywriter if needed and think of your website as a canvas, portraying everything that you want others to see.

Take Advantage of SEO

You have a website with everything unique from content to videos and Infographics to presentations. But you haven’t invested time to optimize it for the search engines. How would anyone find you or know about your event, if the search results are displayed on competitors’ website?

If you are looking for greater traction and traffic on your website, you need to invest some time in SEO. Even spending money on hiring an SEO expert will pay you in the future. Otherwise, you can learn it on your own. The ROI of investing in SEO experts will be greater and you will never regret your decision.

Employ Email Marketing

Email marketing is still effective and is one of the effective growth hacking methods for event planners. If you have a list of attendees who are interested in going to your event, feed them with content through email. Make sure that your email is visually rich with lesser text and call to action button.

Before sending your email, think of a subject line that no one can resist opening. If you are feeding your attendees with a flood of emails, you might annoy them and have a negative impact on your marketing and promotion plan.

Harness the Power of Social Media

Social media is the backbone of growth hacking. You might have accounts on Facebook, Instagram, Twitter and other channels. Reach out to those who follow you and capture the ones that might be your future customers/attendees.

If you want to get more engagement and your posts to be shared, find out the ways that would encourage the followers to do so. For instance, you can run a contest where you ask people to share the post. The person with the most number of shares and likes would get a prize. Everyone loves free goodies and doing so can result in engagement as never before.

Contact Bloggers for Guest Post

There are a number of bloggers in your domain, whom you can contact to get your post published. Reach out to those who have a huge number of followings and running a website for years.

The benefit of writing a guest post on such websites will help you gain visibility. Most of these websites have high traffic and getting exposure to your event will be much more than what you post on your newly developed website. Moreover, the guest post will also increase your social signals and support in getting your event and post viral.

Focus on Personal Branding

Every marketer and event planner knows the importance of building a personal brand. You don’t have to just focus on writing content, share it across different channels and do guest posting. As a professional event manager, your brand will be searched and verified, whether it is just a gimmick or have a strong standing.

Interact with people, tell them about your event, give them gifts and most importantly show your major achievements, post them on your social media accounts and write a blog post around what was it all about.

No PR Is Not Good PR

PR can make a huge impact on your event. If you have strong relations with journalists and media personnel, you have the opportunity to get your message across the world. New bulletins and online publications are perfect PR channels where you can throw your voice.

If you are sending out your content to a journalist or media agency, make sure to get it prepared textually and visually. Ask the media agency about the time required to get the content published. If it takes longer i.e. 2 to 3 months, prepare it beforehand or else you would miss the opportunity.

Get Listed in Directories

Listing websites or yellow page websites are great to get in front of your audience. You can list your website on local as well as international listing websites. Make sure to add correct details such as name, location, contact number, email address and a brief description of your company.

You can test different methods to get your website listed. For instance, on one directory you can specify the location where the event is going to take place. While on another directory, you can specify your exact location. Whatever method you adopt, listing your website will benefit you in the long run.

Conclusion 

As an event planner, you must come up with unique ideas to help you retain maximum attendees. No matter, what strategies you adopt, growth hacking is the first step to help you taste success.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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