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Twitter is the most influential tool to connect with the related audience and attain traction via hashtags etc.

In the event industry, Twitter has continued to grow and has provided us with a brand-marketing platform. It is second to Facebook as the most useful social network for event marketers (37% votes for Facebook and 36% for Twitter).

Here are some ways you can incorporate Twitter into your upcoming event.

Customize Your Event Hashtag for Traction

The finest method to endorse your event is via custom event hashtag. It permits you to track retweets and conversation by your followers. In order to make your hashtag go viral just keep three things in mind.

  • Keep it short and easy to remember
  • Establish the hashtag before the event takes place
  • Lastly, your hashtag is unique and does not coincide with other events.

Share, Curate and Post Content

Make sure to regularly curate and post content around your event along with retweet mentions an event hashtag. It will assist you to strengthen your engagement levels with your target audience and increase your thought leadership in your field.

Make Use of Twitter Targeted Advertising Platform

Before you use advertising as means to gather an audience, make sure to allow budget. How much you are willing to use, what outcomes you expect and what ROI is anticipated in terms of money spent.

Engage Audience throughout the Event

Even if the event is finished, there might be opportunities that you would get more supporters and boost engagement. In the future, those new followers will probably attend your next event. Furthermore, if you own a mobile conference app, you can assimilate Twitter feeds to involve more audience. You will be able to interact and gather feedback from attendees, which will assist you in the future events as well.

Ray Parker

Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.
Ray Parker

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