Mobile phones were glorified as compact landline phones without wires at the start of 21st century. Now it’s more than that – calling them supercomputers might not be over justified.

With the passage of time, the dominance of mobile apps offered seamless collaboration and workflows that helped professionals from every industry especially event managers.

There are a number of functions that are covered by event apps. They encompass maximizing attendee engagement and giving them valuable networking opportunities. As time has moved on, event apps are increasingly becoming an integral part of the attendee experience. For instance, this includes the techniques via which event organizers organize, market and measure live events.

In fact, according to a study conducted by Event Manager Blog, more than 40% of event planners utilize event apps. In addition to this, a recent study found out that more than 80% of participants polled using an event app.

However, when it comes to event marketing, branded event apps hold much promise, particularly when they are combined with an all-in-one event success platform.

Here are some of the benefits of these apps

1. There Is An Enhanced Attendee Adoption

The value of event app payment only shows when people download it. Think of downloading a new app for every conference that you attend and then uninstalling it, once the conference is completed. It is both waste of data and time.

However, a branded event app designates one “conference app” for attendees, so they can use it for all their conference requirements. As a consequence, there are chances that people will digitally engage with your event.

2. It Provides Cross-event Analytics for the Event Organizers

Event apps provide organizers with a matchless technique of collecting information regarding their attendees. Nevertheless, the biggest hurdle encountered by the event managers is not being able to easily reunite information gathered from various events. With the assistance of the branded event app, they can easily contrast all of their event data via one easy-to-read program. Everything from most famous conferences to most famous attendees can be traced and compared across your year-long event line-up.

3. They Give Quicker App Updates

Event organizers are accountable for updating their apps and fixing bugs, with custom-made white label apps. Vendors frequently include updates as part of the contract, with templated white label apps.

On the contrary, if 4.2.6 does pan out as predicted, that is a debatable point. It leaves branded apps as the fastest method to reliably keep your event app bug-resistant and updated.

4. Seamless Content Management Experience

Updating event information across various platforms is a huge wastage of time. Let’s take an example that one speaker drops out; you will have to update your emails, website, and app. In addition to this, you will also to update other websites where you have sent that notice.

In order to resolve this issue, a branded app comes with an integrated all-in-one event solution to eliminate pain points and save time for you. This will allow you to update all of your relevant data from one screen.

5. It Is Cost-effective While Still Remaining Branded

Branded event apps provide you the highest return on your investment (ROI). These apps can be considered to offer attendees a branded experience just via the sign-in screen. In contrast with Custom-made white label apps, which are not only costly to develop and maintain.

Vendors frequently ask for additional charges for support. In addition to this, once the advantages of owning a branded app combined with an all in one event success platform are added in;  an event organizer’s return on investment rise steeply to even more heights.

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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