Event planners, we all are aware of the importance level of social media in our daily lives. Every business whether it’s a small or big, everyone needs social media for promotion and advertisement purpose.

So today team NVOLV thought that why not tell you the importance of sharing your event on YouTube and Instagram. We have listed down the importance of YouTube and Instagram to promote your events successfully. Have a look at them.

Using YouTube for Marketing:

Did you know that YouTube has 1 billion active monthly users?  Well if you know that, and still not using this platform for marketing purpose, then we are sorry to say but you are lacking way behind than your competitors, who are using it.

If you are still not convinced, start using it today, for the benefits discussed below.

Minimum Budget to Run Ad Campaigns

We are aware of the fact that budget is always one of your main concern when planning an event. So, if you want to advertise your event, then choosing YouTube would be the best idea, without incurring high cost. Also, when you ask YouTube to put your ads, before videos, you don’t have to pay for the viewer views a full 30-second ad.

Increases Buying Intent of Viewers

If we talk about the conversion rates, these days’ videos are the best option. It’s said because promoting content via videos is considered the best act ever. So, when you want to sell your event, you can surely increase the buying intent of your potential client via posting videos on social media especially on YouTube.

Massive Reach

We have already told you regarding the active user rate of YouTube. So, when promoting your event, it’s not a site to be missed, as it’s the third most visited site in the world, and the second most used search engine. Using YouTube, it can easily make you reach a larger pool of customers and attendees in bare minimum time.

Using Instagram for Marketing

Instagram holds an important position when it comes to marketing on social media. Instagram has 800 million active monthly users and 500 million daily active users. Now such stats are really inspiring and inviting when we talk about marketing on such platform.

So don’t miss this platform, when it comes to marketing your event.

Highlights Your Visual Content

If you want 650% higher engagement level on your event-related posts and stuff, then you should really post photos on the internet. When it comes to photos and images, then Instagram is the best pick for it.

Better Platform to Engage

Instagram has the highest engagement rate as compared to other platforms like Twitter and Facebook. So, engagement of the potential attendees can be best increased using Instagram.

Keep Track of Your Competitors

Apart from using Instagram for your event’s promotion and advertisement purpose do use it to keep track of your competitor’s marketing tactic too.  Analyzing their time of posting, type of content and marketing strategy can surely improve your level of engagement

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Ray Parker

Ray Parker is an entrepreneur and tech enthusiast who loves to incorporate new technologies to get more efficient outcomes. When he's not marketing his latest venture, he keeps himself busy in writing technical articles to educate peers and professionals.

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